In the book “Plato and a Platypus Walk into Bar” which I have recently read, two academicians named Thomas Cathcart and Daniel Klein explain philosophical concepts making jokes and using plain language.

There is a story about Aristotle in this book and it goes like this:

They asked him who was his best friend and

he said that his tailor was his best friend.

Thereupon, his close friends asked:

“How come you have chosen your tailor as your best friend while you have your close friends with whom philosophize, your close relatives and your siblings?” And Aristotle explained, “They still interpret my characteristics based on who I was when they first met me and what they decided then. They have already characterized me by a stereotype, sat in judgment over me and they do not make any evaluation again. However, each time my tailor begins to sew a new dress for me, he remeasures and evaluates me.”

Don’t you think we are all similar in this respect? Mostly, once we adopt an opinion regarding people, political parties or companies, we do not change it again. Every time we refer to our firstly adopted opinion and do not make an objective evaluation once more. Our opinions of people, institutions or companies get changed negatively only when we have a breaking point experience about them.

We have three reasons for this:


One of them is adoption of an opinion once and the tendency not to make objective evaluations again, as Aristotle said once. The other reason behind it is that people have a tendency to think their opinion is the right one. After making a statement about an issue once, such as after stating that Mary is a good person, and I like her very much or This company is very good and it provides me high-quality services, people ignore negative aspects of the aforesaid person or service as they do not want to admit that they were wrong, the person in question or the service provided by that company is not good at all and they are faulty in some respect. The third one is totally emotional. People tend to be blinded against the faults of a person or institution that they hold dear.

When we are provided with a service individually or corporately, we reach a conclusion about the relevant service from day one and put it into a category in our minds, although this service may change positively or negatively later on. For this reason, it would be helpful to form a measurement method for the services that we receive. Of course, an automatic measurement method which is open for development and improvement is the ideal one.

Datassist is the first payroll outsourcing company established in Turkey, and being the first company in this field brings some difficulties and merits. Firstly, our adventure began by meeting our customer’s demands with an amateur spirit; however, it turned into a service standard in the course of time. In time, we have tried various methods to measure the service provided by us and to do this without taking much time from our customers. We are still going ahead in this journey. We monthly send a Service Level form to our customers and we query our faults, if any, and what causes them.

Our favorite customers are the ones who criticize us, push us for going better but also appreciate us when necessary. Because they do not content themselves with the first impression and evaluate us again and again as a tailor.