You’d recall the famous words by the founder of the German market leader Bosch; Robert Bosch that goes: “ I would rather lose money then trust”. Many years have passed since he said those words but it is obvious that Bosh cares as much about their reputation today as they did then.
Reputation of Companies and Organizations
In today’s business World everything moves faster than it used to, if consider that the Fantastic FAANG (Facebook, Amazon, Apple Netflix, and Google), some of the largest companies in the world and none of them existed before 2000, it becomes even more difficult to fathom what will happen in the future when things move even faster than they do now. And in these fast rise and falls, reputation plays a large role. Today, the net worth of a company is not only measured in money or other tangible assets. A lot is riding on technology and market perception. For this reason reputation management is more serious than ever.