You’d recall the famous words by the founder of the German market leader Bosch; Robert Bosch that goes: “ I would rather lose money then trust”. Many years have passed since he said those words but it is obvious that Bosh cares as much about their reputation today as they did then.

Reputation of Companies and Organizations

In today’s business World everything moves faster than it used to, if consider that the Fantastic FAANG (Facebook, Amazon, Apple Netflix, and Google), some of the largest companies in the world and none of them existed before 2000, it becomes even more difficult to fathom what will happen in the future when things move even faster than they do now. And in these fast rise and falls, reputation plays a large role. Today, the net worth of a company is not only measured in money or other tangible assets. A lot is riding on technology and market perception. For this reason reputation management is more serious than ever.

“There are two simple ways of making money as a business owner:

• You can lower your costs by paying low salaries and side benefits to your employees

Or

• You can lower your costs by providing good salaries and good working environments, in other words, you can lower your costs by investing in your people.

Isn’t this bizarre in the economic recession we’re currently in?”

This article was published in Dunya newspaper on 28th April 2017.

Did you ever notice the condescending look on the waiter’s face when ordering food at a fancy restaurant, as if he has just seen a crab walking on the table? Not only does the waiter make you uncomfortable but you cannot pronounce half the items in the menu.

If you are in such a situation, you can be sure your tab will be too high.

This article was published in Dünya Newspaper on July 28, 2017. “Knowing…

This article was published on 31^st March 2017 in Dunya Newspaper

Boardrooms are serious, and chairmen are scary. Or at least the ones we see in movies are. This much is certain; boardrooms are places where nobody except the person in charge can openly discuss their true ideas.

Sometimes you enter a company and feel chills all over. And sometimes the air is so dense it feels as if you’d need a knife to cut through just to walk inside.

Business is serious.

But taking your work seriously and building a layer of seriousness as a social mask are two separate things.